nomoo founder, George Montagu-Brown, is a plant-based food advocate and entrepreneur from the UK who has built more than eight successful businesses from the ground up. More mad scientist than traditional ‘chef’, George set out to revolutionize America’s favorite food (burgers) after an unsuccessful quest to find a plant-based burger joint featuring fast food favorites like better burgers, wings and shakes without sacrificing quality or flavor.
Enter nomoo – a hip, colorful diner where plant and meat lovers come together to indulge in guiltless comfort food everyone can feel good about.
Leaving his home, surf hotel and organic restaurant back in Costa Rica, George now resides in Los Angeles to be closer to nomoo’s Melrose flagship, where he continues to dream up, innovate and indulge on nomoo’s plant-based creations like fried oyster mushroom “wings,” The BBQ “Facon” and “The Hot Chick’n.”


Incredible Unit Economics

As disclosed in Item 19 of our 2022 FDD – in 2021, nomoo operated at 20.9% COGS and 28.3% Labor.

Strong Consumer Demand

Plant-based food is the fastest growing segment for QSR restaurants. nomoo is beloved by vegans and carnivores alike – with its innovative and delicious menu offering driving mainstream frequency and brand loyalty.

Low Startup Costs

With a small footprint, and conversion-friendly model, nomoo franchisees enjoy lower than average startup

Simple Operations

A small kitchen, streamlined supplies and a focused menu, make nomoo an operator’s dream

Strong Support

Working with Fransmart, the leading franchise development firm for emerging brands (these guys brought Five Guys and The Halal Guys to life!) franchisees are supported throughout the franchise journey.

Highly Engaged Social Fans

With only one location, nomoo has cultivated a social following of nearly 40K highly-engaged fans who actively post from its LA restaurant and are actively posting and sharing nomoo’s fun, creative and playful content.


Franchise Support

nomoo is committed to ensuring impeccable operations at every location. NoMoo provides franchise partners with the all the resources and support necessary to continually succeed and grow.

Support provided to franchisee includes:

  • Real estate / site selection
  • Store build-out, construction
  • Training systems
  • Operational support
  • Recipe & menu development
  • Marketing & brand building
  • Vendor & equipment selection
  • Point of Sale system
  • Pre-opening, grand opening support

Industry: Food and Related Products

Startup Cost: $35,000

Total Investment: $328,000 – $732,500

Financing Available: No

SBA Eligible: No

Veteran Opportunity: Yes

Home-Based Business: No

Discounts or Incentives: No



If you think that vegan burgers can’t rival meat-based ones, think again.
Meet Los Angeles-based nomoo | new American burgers and more, the innovative vegan fast food joint reimagining America’s favorite meals and tasty treats with a fully plant-based spin. nomoo has cracked the code of creating mouthwatering burgers and innovative comfort foods delicious enough to convert even the biggest meat lover…and is pioneering the shift toward a more sustainable, healthy future of food.